Speakers

Dan Norris
Keynote Speaker

Dan Norris is a lively, energetic, and effective presenter who specializes in the science of ethical influence. One of only a few individuals worldwide who currently holds the CMCT designation (a specialization in the psychology of persuasion–earned directly from Dr. Robert Cialdini, the leading authority on the subject), Dan helps organizations take the latest scientific research out of the laboratory and apply it in their own day-to-day sales, leadership, and customer service applications.

His entertaining presentation style weaves humor, stories, and science together in a way that quickly involves the audience and leaves them with ideas they can apply immediately. Dan has worked with a wide variety of client industries for more than a decade, contributing to large measurable increases in performance, customer and employee satisfaction, gross profit, and millions in additional revenue.

Tom James
President & CEO, TRALA

Thomas M. James is the President and CEO for the Truck Renting and Leasing Association (TRALA).  TRALA’s mission is to foster a positive legislative and regulatory climate within which companies engaged in leasing and renting trucks and trailers can compete without discrimination in the marketplace.  Representing the owners of over one million commercial trucks and the purchasers of between 35% and 40% of new trucks put into commercial service each year, TRALA is actively involved in issues on both the state and federal levels of government.

Mr. James has over twenty-eight years of public and private sector experience working on legislative and regulatory issues.  James has been with TRALA for more than ten years.  Prior to becoming President and CEO in 2009, he led the association’s government relations team as Senior Vice President in achieving federal and state reforms saving the industry hundreds of millions of dollars in excessive and unnecessary costs.  Mr. James is dedicated to ensuring that the truck renting and leasing industry continues to lead the way in introducing the safest, cleanest, and most technologically advanced trucks into commercial service.

On Capitol Hill, Mr. James worked on energy, transportation, and infrastructure issues as the Legislative Director for U.S. Congressman Bob Lagomarsino (R-CA). Prior to joining TRALA, Mr. James served as the Senior Vice President for The Furman Group, a government relations and public affairs firm focusing on infrastructure and resources issues.