Susan Baer
Vice President of Talent Management, Aim NationaLease
Susan has been with Aim NationaLease since October 2021. After starting as Director of Talent Management, she was promoted to VP of Talent Management in October 2024.
With a background spanning retail management and buying, pharmaceutical sales, outside sales, and nurse recruitment, Susan has the skills and experience for the challenges of the trucking industry. As the first voice a potential employee hears, she believes the recruitment department not only sets the tone for the candidate but also gets to change the lives of their families as well.
During her tenure at Aim, Susan has successfully worked to streamline hiring processes through job posting automation, drip email campaigns, marketing collaboration for brand awareness and social media outreach, and interview guides. She believes having a cohesive recruitment team has been instrumental in the pursuit of the company’s hiring goals, and is incredibly proud and honored to work for Aim.
Susan lives in Seven Fields, PA, with her husband Michael, and sons Adam and Ethan. An avid Pittsburgh Steelers fan, she enjoys gardening, reading, and walking her Golden Retriever Luna. She is also a member of St. Mark the Evangelist Catholic Church, Chairman of the Panerathon for Aim Transportation Solutions (Joanie Abdu Breast Cancer Walk), and supports the United Way of Mahoning County and St. Vincent DePaul Society.
Susan obtained her Bachelor’s degree in English from Ohio University in Athens, Ohio.